Thursday, July 17, 2008

360Flex ran into Jonathan Branam at the Apple store

Tom and I were at the Apple store buying a new power adapter for my MacBook Air (There must be a whole market for lost power adapters! or trolls that use them as construction blocks), and guess who we bumped into browsing iPhone covers? Jonathan Branam, speaker at 360|Flex San Jose!

"Hey man, go for the clear one." I say from the software aisle.

"Oh hey guys!" Jonathan says from the display, he's holding a good half dozen iPhone covers. "What brings you here?"

"John lost his power cord again. I think he's single handedly keeping Apple in business, we buy one of these like every week." Tom replies picking up some sort of nubby ipod case that looks like a sea anenemy. "So Jonathan, who do you think should be in your session?"

"Anyone developing Flex components that has pulled their hair out at the AdvancedDataGrid, tried to extend ViewStack, built their own containers, or just decided to roll their own component because the Flex SDK never has the right properties, styles, and too many PRIVATE VARIABLES! Anyone who has said something like "but the dark inner recesses of flex can be a scary place :)" or "My explorations in the source code didn't leave me any the wiser about this" (both overheard online)."He answered, putting the anenemy down and picking up a pack of 5 iPod socks. Really socks? Wouldn't a crew sock do the same? you can get like two 8 packs at Costco.


I pick up my power brick and stop to look at the Apple Keyboard, that came out recently, sans number pad, "Lame, why would I want one without a number pad?Why should they come?"

"I'm going to show them how to get the most out of the Flex SDK by reading the source code so you can make the decision 'stock or custom' ASAP and know which classes to extend to build your masterpiece. They will understand the difference between a UIComponent, a UITextField, a Shape and a Sprite and when to choose each. They'll see how to build solid components and learn from the SDK while avoiding its pitfalls."


Tom is looking at the AppleTV display, trying to get it to show the latest Battlestar Galactica. Suddenly Rainbow Bright pops up on the big screen attached to the AppleTV, Tom sits the remote down and walks back towards us, "So Jonathan, what's the goal of your session?"

"To destroy fear and liberate Flex developers; to turn "I can't figure this OUT! I guess I'll have to look at the source code. OH NO!" into "yes, I know this will work because I read the source code. OH YEAH!" (cue the Kool-Aid Man and stay away from the wall)."

Looking over the external Hard Drives, complete with Apple Store 30% mark up, "What two sessions are you looking forward to most?"

Jonathan walks over to the Mac Pro section, Tom and I stay in the accessories section, the Mac Pro section is guarded by Apple Store militia. "Only 2??? I love the work that Juan Sanchez and Tony Hillerson do. They are two people that I follow. When they present "See the Data, Be the Data." I'll be there learning about custom advanced data visualizations.
I think I'll have to hit Ben Stucki's session on "How to Build a Framework." I really respect his work and am interested in getting involved in some of his efforts. And I am tempted to skip my session and go to Jacob Wright's Advanced ActionScript APIs, but you never know, someone might show up for mine!"

"So jonathan, what do you think Tom and I should tell people who are sitting on the fence of attending 360|Flex?" I ask, walking over to the MacBook Air section, some one is cutting cake with one of the display models.

"It's simple. If you follow Flex development blogs, flexcoders, Flexers on Twitter, and the best agencies and solo acts, you know why you should come:

Adam Flater, Alex Harui, Ben Clinkinbeard, Ben Stuki, Brad Umbaugh, RJ Owen, Chet Haase, Jeff Houser, Josh Tynjala, Juan Sanchez, Tony Hillerson, Jun Heider, Justin Everett-Church, Renaun Erickson, Ryan Campbell, Ryan Friggin' Stewart, Tom Gonzalez (just to name a few).

It just doesn't get better than that."

Jonathan's right. It doesn't get better than that, and if you're thinking about joining us, you'd better not dilly dally. Register Now!

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San Jose, CA
August 18 - 20, 2008
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