You guys are doing a great job, and as a business oriented person it’s interesting to watch a business grow from scratch, encounter hurdles, and watch how you overcome them.

One thing I learned in building the Galactic Empire is that you need to define your mission statement and stay true to it. It’s your guide – so when making any big decision like this, you go back to your mission statement and see if you’re still staying true to it (e.g. it sounds like it’s changing from affordability to value).

E.g… my mission statement wasn’t to build an empire. My mission is to ensure peace throughout the galaxy. An Empire is just a means to achieve that (though I must admit, crushing rebel forces is fun).